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JEFF STAPLE
EP.66
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Jeff Staple
How brands change in Web3
In Episode #66, Ross is joined by Jeff Staple, the founder of REED ART DEPARTMENT (formerly known as Staple Design).
Jeff is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies.
Ross and Jeff discuss how brands and branding change from the real world to Web3 and how he carried the famous Staple Pigeon into the metaverse.
Highlights
A brand should be a unique perspective or opinion from its creator
From the early 2000s 'til now, the biggest differences are quantity and speed
If there are 20,000 brands out there today, how many will be in existence 10-20 years from now?
The pigeon has become our logo and our mascot, and it really represents the culture much better than a Lacoste crocodile or a Polo horse
Let's use this platform that has limitless possibilities
Staple has been here since day one, and so we wanted to bring that history into the NFT space
More about Jeff Staple
Jeff Staple (born Jeffrey Ng) is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He is the founder of REED ART DEPARTMENT (f.k.a. Staple Design) where he has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies.
2022 marks the 25th anniversary since Jeff founded STAPLE in 1997, the NY-based pioneering streetwear brand with the now infamous “Pigeon” logo, and later experiential lifestyle boutique, REED SPACE in 2002.
Today, Jeff continues to traverse new territory as the creator and host of the Coinbase podcast “Do Process” (the spiritual heir of his renowned “Business of Hype” podcast on HYPEBEAST). He shares professional advice as one of the top teachers on SKILLSHARE (the leading online learning platform), and he is a pioneer in the web3 space as the founder of STAPLEVERSE, a new digital world based on everything he’s learned in the past quarter century as a cultural leader.
In addition to his work as a creative, Jeff is a trusted voice in the business world, where he is a frequent moderator, lecturer, and keynote speaker at industry panels and conferences.
Jeff Staple continues to expand his “Positive Social Contagion” worldwide, going on over two decades and counting.
Find Jeff here: Twitter | Instagram | Website | Contact: Kim Caban - kim@reedartdepartment.com
Show notes
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Season 04 of One More Question focuses on brands in web3. How are blockchain, NFTs, decentralisation, and the reallocation of creativity affecting our culture? We speak to builders, leaders, and brands that are building the next iteration of the internet and culture.
This podcast came about because we want to share some of the best answers we have heard over the last 15 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes