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ZENECA
EP.67
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Zeneca
Building the strongest community in Web3
In Episode #67, Ross is joined by Zeneca, web3 and NFT investor, advisor, content creator, and project founder.
He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k followers on Twitter, and manages two NFT communities: all with a focus on creating educational content to help people learn about the wild world of web3.
Ross and Zeneca discuss how he’s built one of the strongest communities in Web3 and why you shouldn't monetize your content too early.
Highlights
If you monetize that audience very early on, you kneecap your ability to grow
If you're building a 10,000 person community, try and build for 10
Creating high-end content and giving it away leads to people paying attention
There are a lot of opportunities to make money in the short term that might hurt your brand
It starts with one-to-one relationships and doing the unscalable
There are billions of people out there in the world, you don't need to find that many that are willing to join what you're doing
More about Zeneca
Zeneca is a web3 and NFT investor, advisor, content creator, and project founder. He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k followers on Twitter, and manages two NFT communities: all with a focus on creating educational content to help people learn about this wild world of web3.
Show notes
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Season 04 of One More Question focuses on brands in web3. How are blockchain, NFTs, decentralisation, and the reallocation of creativity affecting our culture? We speak to builders, leaders, and brands that are building the next iteration of the internet and culture.
This podcast came about because we want to share some of the best answers we have heard over the last 15 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes